Why Product Photography Matters And How To Get It Right.

Has this ever happened to you, you are mindlessly scrolling through your Instagram feed and then a particular image grabs your attention long enough for you to pay attention to the accompanying caption.

You’d have probably not consciously registered that post if the image didn’t speak to you.

As human beings, we are incredibly visual creatures. In fact, studies show that 80% of people remember what they see, compared to ten percent of what they hear and 20 percent of what they read.

What should all of this tell you? That as a business owner, product photography is an incredibly important aspect of your marketing activities, and investing in it is a great move for your business.

People are prone to easily forget what they hear or read but a unique, well-taken picture leaves a deeper impression in their minds, and in a highly competitive business terrain with few differentiating features. The pictures you take can easily be what sets you apart in the mind of the customer.

How then do you get product photography right? Here are a couple of pointers to help you with that:

1. Understand that knowledge trumps equipment: As a small business owner, it’s not easy to go all out on a product photoshoot given the available resources you have to work with but one thing a lot of people tend to forget is that it’s not just about having the fancy gadgets. You can make do with your smartphone.

Invest in learning the basic rules that guide product photography e.g

• A plain background is always best for product shoots.
• It’s a terrible idea to zoom in to take pictures of your products.
• Shoot in multiple angles etc.

2. Post-production matters: Adjusting things like color balance and shadows contribute immensely to how your product photos look in the end and contribute to the unique feel you want your product photos to have.

Luckily, there are tons of free mobile apps like Lightroom for Android & IoS, VSCO for Android & IoS & Snapseed for Android & IoS to help with this.

3. Invest in equipment for the long run: Knowledge trumps equipment, but that doesn’t mean equipment doesn’t matter. Start off small with equipment like a tripod, artificial lighting, backdrops and gradually stash up your product photography kit.

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